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Chapter 6 - Analyzing Business Markets
Chapter 6 - Analyzing Business MarketsChapter 6 -...
Chapter 5 - Analyzing Consumer Markets
Chapter 5 - Analyzing Consumer MarketsChapter 5 -...
Chapter 4 - Creating Customer Value and Customer Relationship
Chapter 4 - Creating Customer Value and Customer R...
Chapter 3 - Scanning the Marketing Environment and Capturing MarketsI.
Chapter 3 - Scanning the Marketing Environment and...
Chapter 2 – Examining the Infrastructure for Marketing
Chapter 2 – Examining the Infrastructure for Marke...
Chapter 1 – Understanding Marketing for the Twenty-First Century
Chapter 1 – Understanding Marketing for the Twenty...
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