Getting a press release published in many small local newspapers at one time is sometimes just as effective as getting your press release published in a major publication. The reality is that newspapers still surpass local search methods on the Internet when it comes to driving customers to your door that are ready to purchase. The only difference is the price of the advertising. Through newspapers, you can publish your press release for free though they are very expensive to “advertise”.
Some small businesses don’t recognize that many magazines and newsletters depend on press releases to fill their pages. Writing a good press release and mailing it to the right people is usually the fastest and cheap way for any small business to produce a lot of publicity, new customers and orders. Writing and distributing press releases should be a part of your well rounded marketing scheme.
To make your press release published, there are some things to notice. Use the sample press release or article already printed in the selected publication as a guide to write your own press release. Organize your press release so that it strongly looks like ones already printed in the publication. Include all of the elements found in the printed press release like photos, typestyle, total length of press release, etc.
Before sending your press release, it would be better to find magazines, newsletters and newspapers whose readers are in particular interested in the product or service your press release will be about. Although “carpet bombing” does work try to avoid the general interest publications that cover a wide range of subjects and target just the publications that reach your potential customers. Once you’ve identified a particular publication that reaches your target audience, call and ask to have a sample copy of the publication mailed to you.
Proofread your press release after you’ve done in writing it and print it out in a format that fits in the magazine. This is so you’ll have an idea of how it’ll look if the magazine accepts it. Fix it if the press release is too long or too short. You want to be sure your press release/article is just right for the magazine. Afterwards, print the press release on your laser printer using your best paper, attach a high quality black and white photo, write a short cover letter, and send the press release to the editor of the publication.