Writing Press Release

Press releases are a must for promotional work so that your organization can reach to a large number of viewers. For beginners, writing press releases can be somewhat confusing but only if you don’t know the customized rules. The main rule is that press releases are always written in a standard format.
The title is one of the most important components of press releases. Put it in simple present tense and always use the proper nouns. It should be brief yet captivating to grab the attention of the journalists. The ideal method is starting the body with the Who, What, Where, When, Why and How, respectively. The body of press release should begin with the date and place from which press release is meant to be published. The first two lines of first paragraph of the body should provide the detail purpose of press release in a concise but appealing way.
Put real facts relating to the press release in the second paragraph of the body. It should contain information regarding where to find the actual news, whom to contact, when the scheduled event is going to happen, and so on. A personal quote by a prominent person related to the company is worth a lot for mentioning in press release. The detailed information about the organization should be present below the detailed content. The title for this section should be ‘ABOUT ABCD (i.e. the name of your company) COMPANY’. All info regarding the name of the company, its location, website address, Email ID and contact numbers such as telephone numbers, FAX numbers should be typed clearly underneath the bold typing.

The press release contact person’s name and contact info should be present immediately below this. A press release should be within a page or two and they should be double-spaced. You can mention IMMEDIATE RELEASE in block letters on the left margin just beneath the contact person’s info if it’s meant to be published soon. It is ideal to write press release in company’s letterhead or in a paper with company’s logo. The word PRESS RELEASE should be typed in block letters and should be on the centre of the page. Mention your company website URL link as promotion at the very end.